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For the past twenty-two years, Kristin has been leading and implementing brand marketing and business development strategies for financial services companies. Through active listening to understand each client’s unique goals and objectives coupled with detailed analysis, she has successfully spearheaded the creation of brand strategies that increased deal flow, generated strong pipelines of new business opportunities and increased profitability for each organization she worked with. Kristin began her career in marketing at Tudor Investment Corporation as an Investor Relations Specialist. This position was pivotal in Kristin’s career as it sparked her interest in both marketing and the financial services industry. From there, Kristin assumed increasingly senior roles at investment management firms, services providers to those firms and marketing agencies including Citco Fund Services, HSBC, Global Endowment Management, IKONIC Fund Services and MiddleM Creative. Creativity, drive and relationships are Kristin’s greatest strengths. She thrives on all kinds of challenges, especially those where her clients see measurable growth as a result of the strategy they implement together. This passion is what prompted Kristin to launch her own strategic marketing firm - LaunchPad Creative. Here, Kristin’s goal is to design creative and measurable marketing and business development strategies to facilitate the successful launch of brands in the financial services industry. Kristin holds a bachelor’s degree from Fordham University and an MBA from Pace University. https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/e92efba3-bd91-4f56-96ab-388a336a333e/LaunchPadCreativeLLC-Dakota-Sweat6.png LaunchPad Creative | About - Marketing Account Manager: Dakota Sweat Meet Dakota, our Marketing Account Manager. With a demonstrated background in marketing for property management, SaaS tech, and private equity, Dakota can create meaningful content for LPC's clients, leveraging her knowledge to turn sometimes complicated ideas into user-friendly concepts that generate engagement leading to new business opportunities. Dakota loves the fast-paced and ever-evolving nature of digital marketing. Staying ahead of the latest trends and creating new and exciting strategies every day drives her passion for marketing. Her love for storytelling enables Dakota to curate unique marketing materials for clients in a way best suited to their audience's needs. Dakota has a bachelor’s degree in Multimedia Communications from Lenoir-Rhyne University. https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/41512715-7633-43dc-a8f0-5e4f05a8c7b1/Caila+Rentz.png LaunchPad Creative | About - Marketing Account Manager: Caila Rentz Meet Caila, our Marketing Account Manager. Caila is driven by a passion for lifecycle marketing and the art of turning performance insights into clear, actionable strategies that deliver results for her clients. She loves blending both audience and creative insights with data-driven decision-making, allowing her to read both the performance data and the narrative behind them. This balanced approach helps her refine testing strategies and continuously optimize campaign performance. Before joining LPC, she gained extensive experience on both the client side and within large network agencies, leading growth, and paid media teams across B2B and B2C environments with an emphasis on lead generation. Caila holds a Bachelor of Business Administration (BBA) in Visual Studies from LIM College (NYC). https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/20de325d-9c9d-463c-9852-4c510fba6bcc/Scot+Braswell+2.jpg LaunchPad Creative | About - Public Relations Associate: Scott Braswell Scott is a Public Relations Associate who brings a storyteller’s mindset and a strategist’s discipline to every client engagement. With an award-winning journalism background and deep experience in SaaS marketing, he excels at turning complex ideas into clear, compelling narratives that resonate with the right audiences. Before joining LaunchPad Creative, Scott built and executed successful PR campaigns across the nonprofit and fintech sectors, consistently driving increased brand visibility and media credibility. His expertise spans campaign execution, media training, and journalist relationship-building, ensuring thoughtful coverage in an ever-evolving media landscape. He has also supported product storytelling and brand growth for emerging SaaS companies, blending journalism, marketing, and PR to deliver smart strategy and seamless execution. Scott holds a degree in Telecommunication and Film from the University of Alabama and has been an active member of the Public Relations Society of America for more than five years. https://www.launchpadcreativellc.com/services daily 0.75 2024-09-04 https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582581043154-ZOCMDXMZKJFANJOPB03F/LaunchPadCreativeLLC-services-collaboration_1600.jpg LaunchPad Creative | Services LaunchPad Creative - We Provide Specialized Brand & Marketing Services to Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598052940-9Y29H8CHWO4HNVV6UA0S/LaunchPadCreativeLLC_icon_brand-dev_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Brand Development Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598069100-BBUMAM0CH4DNLZ50ENO4/LaunchPadCreativeLLC_icon_bus-dev_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Business Development Activation Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/6f5adb33-e738-4e8c-8f46-78642bb5e2a9/LaunchPadCreativeLLC_icon_SEO_01.jpg LaunchPad Creative | Services LaunchPad Creative - Brand Development Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598106854-2I07YNN2PYT1C3YGKBMR/LaunchPadCreativeLLC_icon_int-mrkt_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Integrated Marketing Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598135469-YKXJ01EBG1XSLPAUJ3KS/LaunchPadCreativeLLC_icon_social_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Social Media Strategy & Management Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598206134-HVMSD3QDWTFMIQ14IDUJ/LaunchPadCreativeLLC_icon_comml_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Communication & PR Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582598088970-GN28ULH3O8FEXTBQGY6O/LaunchPadCreativeLLC_icon_create_1500_01.png LaunchPad Creative | Services LaunchPad Creative - Creative Services for Financial Services Firms https://images.squarespace-cdn.com/content/v1/5e2a56a399096c3f272ccf64/1582649491048-FC1QC3PWXFL23LW0PCZO/LaunchPadCreativeLLC-services-woman-glass-board_1600.jpg LaunchPad Creative | Services LaunchPad Creative - Brand & Marketing Services Exclusively for the Financial Services Industry