Show, don’t tell. You’ve probably heard this pithy advice for better writing, but it’s also a powerful adage to strengthen your overall marketing efforts. One of the best ways to capture the benefits of “show, don’t tell” is user-generated content, or UGC. It’s an approach that’s often ignored or misunderstood by service firms. Read our post to understand how financial services firms can adopt UGC into their marketing strategy.

To be successful in any industry, you must win your audience's trust and position yourself as an industry leader. This is particularly true for those working in the financial services space. Both of these goals can be achieved with a solid content marketing strategy. But what makes a strategy strong?

Content is everywhere, but good content is what’s important. From email campaigns and white papers to powerful – yet clear – audiovisual elements, articles, blogs and more, the ability to convert prospective clients into loyal, lifelong customers is business critical in the financial services sector.

Creating quality content is an ongoing process that will help you meet your business goals. In this post, we’ll talk about what qualifies as good content and why it matters for SEO and the reader experience.

Using imagery with a social post has a compounding effect. It is challenging to keep up with the ever-changing image size guidelines. We’re here to help. We created a reference guide to help ensure your images are sized correctly for LinkedIn, Twitter and YouTube.

Understand the five ways investment managers can turn lemons into lemonade and establish relationships with investors when the world pushes the pause button.