Yahoo and Gmail have recently implemented enhanced email standards that prioritize user safety. They aim to guarantee that emails reaching users are both legitimate and secure.

Creating effective marketing campaigns involves a systematic approach that integrates planning, audience understanding, creative content development, channel selection, monitoring, and adaptation.

Marketing automation has made it easier for marketing and sales teams to collaborate on campaigns that pave the way for sales success.

A well-crafted marketing strategy goes beyond mere promotion; it forms the backbone of a business, supporting sales efforts, building trust, and ultimately driving success.

You might have come across the buzz surrounding Google Analytics' transition from UA (Universal Analytics) to GA4 (Google Analytics 4). As a financial services company owner, you’ve likely pondered what this shift entails for your operations, whether it holds any real impact, and how exactly to navigate the migration process.

We sat down with LaunchPad Creative’s Marketing Account Manager, Dakota Sweat, to understand when her love for marketing came to be and what fuels her in the morning.