Webinars have become a regular part of our weekly work routine as a way to stay connected with people and industry developments during the pandemic. However, many companies don't capitalize on the golden opportunity to web the webinar content into their overall marketing strategy. In the following paragraphs, the LaunchPad Creative team will share a few ways webinars can be used to drive pipeline growth.

LaunchPad Creative is proud to sponsor an Alternatives Watch survey of several hundred lawyers to understand fund formation trends for 2021.

At the time of year when many businesses are ramping up to implement new strategies in pursuit of their New Year’s goals, it’s important to outline a well thought out marketing plan to ensure the right tools are being utilized.

Finding a reliable, intuitive and powerful Contact Relationship Management (CRM) tool shouldn’t be challenging. Especially not when the instrument itself is designed to make running your business smoother. In our latest blog post, we provide five considerations when choosing the right CRM for your business.

Show, don’t tell. You’ve probably heard this pithy advice for better writing, but it’s also a powerful adage to strengthen your overall marketing efforts. One of the best ways to capture the benefits of “show, don’t tell” is user-generated content, or UGC. It’s an approach that’s often ignored or misunderstood by service firms. Read our post to understand how financial services firms can adopt UGC into their marketing strategy.